http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Researching quality of life marketing using a mixed methods approach
1 online resource (1 video file (00:13:55)) : sound, colour
Dr. Mitchell Hamilton, assistant professor of marketing at Loyola Marymount University, discusses the use of mixed methods to research quality of life marketing.