Cover Image

Researching sales of small business insurance using observation & in-depth interviews.

Karen Fernandez, PhD, Associate Professor of Marketing at the University of Auckland Business School in New Zealand, explains how qualitative research is often the best way to investigate people's relationships with objects. She describes her research into the sale of insurance to small busines...

Full description

Bibliographic Details
Other Authors: Fernandez, Karen, active 2020 (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Qualitative research > Methodology.
Marketing research > Methodology.
Observation (Psychology) > Research.
Interviews.
Marketing > Recherche > Méthodologie.
Observation (Psychologie) > Recherche.
Entretiens.
Online Access:Connect to this streaming video
Description
Summary:Karen Fernandez, PhD, Associate Professor of Marketing at the University of Auckland Business School in New Zealand, explains how qualitative research is often the best way to investigate people's relationships with objects. She describes her research into the sale of insurance to small business owners as a case study.
Physical Description:1 online resource (1 video file (00:07:22)) : sound, colour
ISBN:9781529716313
1529716314