Researching the cultural capital of street credibility and celebrity personas using qualitative methods.

Delancy Bennett, PhD, Assistant Professor of Marketing at Clemson University, discusses research on cultural capital of street credibility and celebrity personas using qualitative methods.

Bibliographic Details
Other Authors: Bennett, Delancy (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Delancy Bennett, PhD, Assistant Professor of Marketing at Clemson University, discusses research on cultural capital of street credibility and celebrity personas using qualitative methods.
Physical Description:1 online resource (1 video file (00:08:58)) : sound, colour
ISBN:9781529716320
1529716322