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Researching aestheticization in the coffee market using qualitative data.

Pierre-Yann Dolbec, PhD, assistant professor at the John Wilson School of Business at Concordia University, discusses his research on aestheticization in the coffee market using qualitative data.

Bibliographic Details
Other Authors: Dolbec, Pierre-Yann (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Coffee industry > Marketing.
Aesthetics > Research.
Consumer behavior > Research.
Consommateurs > Comportement > Recherche.
Online Access:Connect to this streaming video
Description
Summary:Pierre-Yann Dolbec, PhD, assistant professor at the John Wilson School of Business at Concordia University, discusses his research on aestheticization in the coffee market using qualitative data.
Physical Description:1 online resource (1 video file (00:06:25)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529718058
1529718058