New product development at Gripple, manufacturer of wire joining & tensioning systems.
Dale Robertson, head of marketing at Gripple Ltd. discusses product management. Talking to customers and finding gaps in the market makes it possible to discover new product ideas. Product management requires taking products from the idea phase to the manufacturing phase.
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video in practice.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
Search Result 1