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Engineering serendipity : the future of individualized loyalty and engagement.

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Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companie...

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Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video forum.
Subjects:
Customer loyalty.
Marketing.
Consommateurs > Fidélité.
marketing.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companies that are dealing with loyalty challenges.
Physical Description:1 online resource (1 video file (39 min., 53 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473990463
1473990467