Creativity.
Professor Gerard Tellis explains crowdsourcing. Companies used to rely on internal research and development departments, but using social media to crowdsource ideas leads to a wider variety of possibilities.
| Format: | Video |
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| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video shorts.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Professor Gerard Tellis explains crowdsourcing. Companies used to rely on internal research and development departments, but using social media to crowdsource ideas leads to a wider variety of possibilities. |
|---|---|
| Physical Description: | 1 online resource (1 video file (2 min., 16 sec.)) : sound, colour |
| Audience: | Specialized. |
| ISBN: | 9781473988750 1473988756 |