Global marketing strategy.

Professor Salah Hassan provides an outline for establishing an effective global marketing procedure. His presentation combines his own research with the successful practices of multinational organizations.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video tutorials.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Professor Salah Hassan provides an outline for establishing an effective global marketing procedure. His presentation combines his own research with the successful practices of multinational organizations.
Physical Description:1 online resource (1 video file (22 min., 37 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473980600
1473980607