Public relations.
Marina Thomas describes her work as press officer for the Clipper Round the World yacht race. She manages the race brand by making staff and volunteers available for interviews, packaging crew member diaries, and maintaining good sponsor relationships.
| Format: | Video |
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| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd.,
2015.
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| Series: | SAGE video in practice.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Marina Thomas describes her work as press officer for the Clipper Round the World yacht race. She manages the race brand by making staff and volunteers available for interviews, packaging crew member diaries, and maintaining good sponsor relationships. |
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| Physical Description: | 1 online resource (1 video file (10 min., 21 sec.)) : sound, colour |
| ISBN: | 9781473933224 1473933226 |