Public relations.

Marina Thomas describes her work as press officer for the Clipper Round the World yacht race. She manages the race brand by making staff and volunteers available for interviews, packaging crew member diaries, and maintaining good sponsor relationships.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Series:SAGE video in practice.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Marina Thomas describes her work as press officer for the Clipper Round the World yacht race. She manages the race brand by making staff and volunteers available for interviews, packaging crew member diaries, and maintaining good sponsor relationships.
Physical Description:1 online resource (1 video file (10 min., 21 sec.)) : sound, colour
ISBN:9781473933224
1473933226