Behavioral economics in advertising.

Dr. Nick Southgate explains behavioural economics in comparison with classical economics, and he shows how a fuller understanding of behavioural economics can result in more effective advertising campaigns.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video tutorials.
Subjects:	Advertising > Psychological aspects. Economics > Psychological aspects. Consumer behavior. Publicité > Aspect psychologique. Économie politique > Aspect psychologique. Consommateurs > Comportement. Webcast Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video