Focus groups : Insight Consulting Group.

Kristin Zyga is the vice president of market research for Insight Consulting Group. She outlines the role of focus groups in market research and discusses the various methodologies that can be used in focus group study.

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	United Kingdom : SAGE Publications Ltd, 2017.
Subjects:	Focus groups. Marketing research > Methodology. Marketing > Recherche > Méthodologie. Online media. Internet videos. Nonfiction television programs. Vidéos sur Internet. Émissions télévisées autres que de fiction.
Online Access:	Connect to this streaming video

Description
Summary:	Kristin Zyga is the vice president of market research for Insight Consulting Group. She outlines the role of focus groups in market research and discusses the various methodologies that can be used in focus group study.
Physical Description:	1 online resource (1 video file (27 min., 6 sec.)) : sound, colour
Audience:	Specialized.
ISBN:	9781473998629 147399862X