Social comparison theory and gender identity.

Social comparison theory centres on the belief that individuals seek to see themselves accurately, but the comparison with celebrities and athletes who are in the public eye drives low self-esteem. More and more television commercials and magazines are beginning to use less than idealised images to...

Full description

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Social comparison theory centres on the belief that individuals seek to see themselves accurately, but the comparison with celebrities and athletes who are in the public eye drives low self-esteem. More and more television commercials and magazines are beginning to use less than idealised images to counter this effect.
Physical Description:1 online resource (1 video file (10 min., 36 sec.)) : sound, colour
ISBN:9781473931268
1473931266