Social comparison theory and gender identity.
Social comparison theory centres on the belief that individuals seek to see themselves accurately, but the comparison with celebrities and athletes who are in the public eye drives low self-esteem. More and more television commercials and magazines are beginning to use less than idealised images to...
| Format: | Video |
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| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd.,
2015.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Social comparison theory centres on the belief that individuals seek to see themselves accurately, but the comparison with celebrities and athletes who are in the public eye drives low self-esteem. More and more television commercials and magazines are beginning to use less than idealised images to counter this effect. |
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| Physical Description: | 1 online resource (1 video file (10 min., 36 sec.)) : sound, colour |
| ISBN: | 9781473931268 1473931266 |