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Branded content.

Steve Ackerman defines branded content as a piece of media produced by a brand but that has editorial integrity.

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video shorts.
Subjects:	Advertising > Social aspects. Integrity. Publicité > Aspect social. Intégrité. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video

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