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Toxic sludge is good for you : the public relations industry unspun /

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Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the...

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Bibliographic Details
Corporate Author: Media Education Foundation
Other Authors: Robb, Margo (Producer), Alper, Loretta (Producer), Jhally, Sut (Producer), Goodman, Amy, 1957- (Narrator)
Format: Video DVD
Language:English
Language Notes:Soundtrack in English with optional subtitles in English or Spanish.
Published: Northampton, MA : Media Education Foundation, ©2003.
Subjects:
Corporations > Public relations > United States.
Industrial publicity > Corrupt practices > United States.
Corporations > Corrupt practices > United States.
Public relations firms > Corrupt practices > United States.
Entreprises > Relations publiques > États-Unis.
Publicité industrielle > Pratiques déloyales > États-Unis.
Entreprises > Pratiques déloyales > États-Unis.
Agences de relations publiques > Pratiques déloyales > États-Unis.
Sociétés > Relations publiques > États-Unis.
Sociétés > Pratiques déloyales > États-Unis.
Corporations > Corrupt practices.
Corporations > Public relations.
Public relations firms > Corrupt practices.
United States.
DVD.
Video.
Nonfiction films.
Historical films.
Documentary films.
Educational films.
Documentaires.
Films historiques.
Films autres que de fiction.
Online Access:Connect to this streaming video
Description
Summary:Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny.
Item Description:Originally produced in 2002.
Special features: Public relations vs. journalism; More on video news releases; More on genetically modified food; Co-opting movements; Astroturf; Perception management; Democracy in a PR world.
Physical Description:1 videodisc (45 min.) : sound, color ; 4 3/4 in.
Format:DVD.
Production Credits:Production manager, Kelly Garner ; camera, Kelly Garner ; editor, Jeremy Smith.
ISBN:1893521745
9781893521742