Cover Image

Moomin Management : Redefining Generosity /

Bibliographic Details
Main Authors: Savage, Paul (Author), Tienari, Janne (Author)
Format: eBook
Language:English
Published: Bristol : Bristol University Press, 2024.
Subjects:
Moomin Characters (Firm)
Branding (Marketing)
Art and business.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Front Cover
  • Moomin Management: Redefining Generosity
  • Copyright information
  • Table of Contents
  • List of Figures
  • 1 The Moomin Way
  • 2 Birth (And Life) of Ideas
  • The ebb and flow of inspiration
  • Characters and stories that stand the test of time
  • Balancing between art and business
  • 3 Branding: Larger than Life
  • A brand that is universally local
  • Protecting the brand while letting it blossom
  • Branding generously
  • 4 Partnerships: Crossroads of Passions
  • An ecosystem built on passion
  • Sharing the passion in strategic partnerships
  • Partnering generously
  • 5 Strategy: What's the Purpose?
  • Values as bridges from the past to the future
  • Doing strategy with love, equality, and courage
  • Sharpening the approach to sustainability
  • Strategizing generously
  • 6 Technologies: Into Virtual Worlds
  • Expanding into the unknown
  • People, technologies, and magic
  • Digitalizing generously
  • 7 People: It Is Alright to Be Broken
  • Members of the resilient organization unite!
  • All the brave people and their humour
  • Managing people generously
  • 8 Let's Party!
  • References
  • Media materials on Moomin
  • Index