Ethical AI and data management strategies in marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Saluja, Shefali, 1991- (Editor), Nayyar, Varun, 1982- (Editor), Rojhe, Kuldeep, 1977- (Editor), Sharma, Sandhir, 1974- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : Business Science Reference (an imprint of IGI Global), [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing > Technological innovations. Internet marketing. Artificial intelligence. Marketing > Innovations. Marketing sur Internet. Intelligence artificielle. artificial intelligence. Artificial Intelligence Enabled Customer Experience. Artificial Intelligence in Marketing. Consumer Privacy. Data Governance. Data Privacy Standards. Database Management. Digital Platforms. Ethical Marketing. Marketing Analytics. Online Advertising Standards. Online Consumer Psychology. Societal Ethics. Sustainable Governance. Technology Ethics. Virtual Assistance. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1. A preliminary study on ethics and sustainability in hospitality employer branding
Chapter 2. AI in marketing: AI-powered chatbot
Chapter 3. Blockchain and its derived technologies: shaping the future generation of digital businesses with a focus on decentralized finance and the metaverse
Chapter 4. Consumer policy: the relationship between AI and data privacy
Chapter 5. Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing
Chapter 6. Global ambitions, local realities: Uber Eats' marketing strategy in India and its demise
Chapter 7. Impact of e-WOM on the brand image and purchase intention of the consumer: an empirical study
Chapter 8. Revolutionizing marketing by utilizing the power of artificial intelligence
Chapter 9. Leveraging artificial intelligence in education: enhancing learning experience
Chapter 10. Science mapping of "artificial intelligence in education" literature landscape: a bibliometric and content analysis discourse
Chapter 11. Role of artificial intelligence in strategic debt sustainability planning
Chapter 12. Rise of artificial intelligence in marketing: strategies for ethical implementation
Chapter 13. Unveiling the transformative landscape: a bibliometric exploration of AI integration in healthcare
Chapter 14. Examining the impact of AI on education: ethical, psychological, and pedagogical perspectives
Chapter 15. Addressing ethical concerns in digital marketing: challenges, strategies, and industry participation.