Ethical AI and data management strategies in marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Saluja, Shefali, 1991- (Editor), Nayyar, Varun, 1982- (Editor), Rojhe, Kuldeep, 1977- (Editor), Sharma, Sandhir, 1974- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : Business Science Reference (an imprint of IGI Global), [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing > Technological innovations. Internet marketing. Artificial intelligence. Marketing > Innovations. Marketing sur Internet. Intelligence artificielle. artificial intelligence. Artificial Intelligence Enabled Customer Experience. Artificial Intelligence in Marketing. Consumer Privacy. Data Governance. Data Privacy Standards. Database Management. Digital Platforms. Ethical Marketing. Marketing Analytics. Online Advertising Standards. Online Consumer Psychology. Societal Ethics. Sustainable Governance. Technology Ethics. Virtual Assistance. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 22 PDFs 303 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369366622
DOI:	10.4018/979-8-3693-6660-8