APA (7th ed.) Citation

IGI Global Online, Saluja, S., Nayyar, V., Rojhe, K., & Sharma, S. (2024). Ethical AI and data management strategies in marketing. Business Science Reference (an imprint of IGI Global). https://doi.org/10.4018/979-8-3693-6660-8

Chicago Style (17th ed.) Citation

IGI Global Online, Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, and Sandhir Sharma. Ethical AI and Data Management Strategies in Marketing. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): Business Science Reference (an imprint of IGI Global), 2024. https://doi.org/10.4018/979-8-3693-6660-8.

MLA (9th ed.) Citation

IGI Global Online, et al. Ethical AI and Data Management Strategies in Marketing. Business Science Reference (an imprint of IGI Global), 2024. https://doi.org/10.4018/979-8-3693-6660-8.