How to grow your small business : a 6-step plan to help your business take off /
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| Format: | eBook |
| Language: | English |
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[New York, New York] :
HarperCollins Leadership, an imprint of HarperCollins,
[2023]
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Introduction: How do we "professionalize" our small business?
- Leadership: Step one: The cockpit
- Become a business on a mission ; Step one: Part two
- Define your key characteristics ; Step one: Part three
- Determine your critical actions ; Marketing: Step two: The right engine
- Clarify your marketing message using the storybrand framework ; Sales: Step three: The left engine
- Craft a million-dollar sales pitch ; Products: Step four: The wings
- Optimize your product offering with the Product Optimization Playbook ; Overhead and operations: Step five: The body
- Streamline your overhead and operations with Management and Productivity Made Simple ; Cash flow: Step six: Fuel tanks
- Get control of your finances with Small Business Cash Flow Made Simple ; How to install the small business flight plan.