Online Virality : Spread and Influence /

The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral bo...

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Bibliographic Details
Other Authors: Alié, Félix (Contributor), Amaral, Adriana da Rosa (Contributor), Arce-Pradenas, Gastón (Contributor), Grison, Thibault (Contributor), Göke, Julia (Contributor), Julliard, Virginie (Contributor), Lundqvist, Martin (Contributor), Marino, Gabriele (Contributor), Pailler, Fred (Contributor, Editor), Pégny, Maël (Contributor), Quemener, Nelly (Contributor), Schafer, Valérie (Contributor, Editor), Simon, Justine (Contributor), Vieira, Eloy Santos (Contributor), Vétel, Bruno (Contributor), Wagener, Albin (Contributor), Écrement, Victor (Contributor)
Format: eBook
Language:English
Language Notes:In English.
Published: Mnchen ; Wien : De Gruyter Oldenbourg, [2024]
Series:Studies in Digital History and Hermeneutics , 9
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Frontmatter
  • Acknowledgments
  • Contents
  • A Multi-Layered and Interdisciplinary Approach to Online Virality and its Temporalities
  • Part 1: Expression and Genres
  • Is Virality a Digital Concept?
  • The Biggest Meme. Harlem Shake Ten Years After
  • History Makes Memes. Memes Make History
  • From "Nazaré Confusa" to the "Confused Blonde Lady": The Role of Brazilian "Zuera" as a Post-Mass Media Genre in Digital Culture
  • Part 2: Mobilisation and Engagement
  • Memes, Emotional Engagement and Politics
  • Virality of #Chadolf #Kitler: Ambivalence in Chiaroscuro
  • Unexpected Politicians: The Viral Celebrities of Unrest
  • Memetic Social Resilience? Analysing Memes about Political Violence in Present-Day Belfast, Northern Ireland
  • Part 3: Circulation and Infrastructures
  • Reactive Communities and Affective Intensities. A Methodological Proposal to Seize the Formation and Circulation of "Anti-System" Assertions on a YouTube Channel
  • The Womb, the Banknote and the Trolley. Elements of French Anti-Gender Visual Culture
  • On the Move: Played Characters Circulations through Online Landscapes and Infrastructures
  • Playing Hide and Seek with Algorithms in the "Gay TikTok": From Shadowbanning to Platform Affordances
  • Authors
  • Index