Online Virality : Spread and Influence /
The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral bo...
| Other Authors: | , , , , , , , , , , , , , , , , |
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| Format: | eBook |
| Language: | English |
| Language Notes: | In English. |
| Published: |
Mnchen ; Wien :
De Gruyter Oldenbourg,
[2024]
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| Series: | Studies in Digital History and Hermeneutics ,
9 |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Frontmatter
- Acknowledgments
- Contents
- A Multi-Layered and Interdisciplinary Approach to Online Virality and its Temporalities
- Part 1: Expression and Genres
- Is Virality a Digital Concept?
- The Biggest Meme. Harlem Shake Ten Years After
- History Makes Memes. Memes Make History
- From "Nazaré Confusa" to the "Confused Blonde Lady": The Role of Brazilian "Zuera" as a Post-Mass Media Genre in Digital Culture
- Part 2: Mobilisation and Engagement
- Memes, Emotional Engagement and Politics
- Virality of #Chadolf #Kitler: Ambivalence in Chiaroscuro
- Unexpected Politicians: The Viral Celebrities of Unrest
- Memetic Social Resilience? Analysing Memes about Political Violence in Present-Day Belfast, Northern Ireland
- Part 3: Circulation and Infrastructures
- Reactive Communities and Affective Intensities. A Methodological Proposal to Seize the Formation and Circulation of "Anti-System" Assertions on a YouTube Channel
- The Womb, the Banknote and the Trolley. Elements of French Anti-Gender Visual Culture
- On the Move: Played Characters Circulations through Online Landscapes and Infrastructures
- Playing Hide and Seek with Algorithms in the "Gay TikTok": From Shadowbanning to Platform Affordances
- Authors
- Index