The ultimate guide to franchising : identifying and investigating the right franchise to maximize rewards and minimize risk /
"In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey :
Wiley,
[2024]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Part 1: what you need to know before you look at franchises
- Introduction to franchising
- Special advice for the first-time entrepreneur
- Setting your north star
- The bottom line on matching your skills and aptitudes to opportunities
- The learning curve and lifecycle of a franchisee
- What insiders want you to know about franchising before you invest
- Assessing the skills and viability of a franchisor
- The franchisor landscape in the united states
- Understanding where franchisors are in their lifecycle and learning curve
- Part 2: how do you find the right franchise?
- Identifying potential franchise options
- Overview of the typical buyer journey when acquiring a new franchise
- Your final decision checklist.