Netflix's surprise turnaround : will it last? /
Netflix continues to assert its dominance in the streaming industry, adding eight million subscribers in the last quarter and bringing its global subscriber base to 278 million. The company's success is fueled by popular original content, investments in live events, and a strategic expansion in...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Netflix continues to assert its dominance in the streaming industry, adding eight million subscribers in the last quarter and bringing its global subscriber base to 278 million. The company's success is fueled by popular original content, investments in live events, and a strategic expansion into sports programming. Despite its growth, Netflix remains cautious about the long-term profitability of its advertising efforts, which are still in the early stages. With rising competition and evolving consumer preferences, Netflix's ability to sustain its leadership will depend on its capacity to innovate and adapt to market changes. This case asks students to evaluate Netflix's prospects given current market conditions. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071978122 1071978128 |