Launching Bettergoods : Walmart ventures into the premium foods market /

Walmart, the renowned U.S. multinational retailer, has unveiled Bettergoods, a premium food line aimed at attracting a more affluent clientele. Known for its competitive pricing, this initiative marks a strategic shift in Walmart's branding efforts to redefine its market positioning. This move...

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Bibliographic Details
Main Author:	Mehta, Shreshthi (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Strategic planning > Case studies. Product management > Case studies. Competition > Case studies. Planification stratégique > Études de cas. Produits commerciaux > Gestion > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Walmart, the renowned U.S. multinational retailer, has unveiled Bettergoods, a premium food line aimed at attracting a more affluent clientele. Known for its competitive pricing, this initiative marks a strategic shift in Walmart's branding efforts to redefine its market positioning. This move is strategically aimed at competing more effectively within the upscale food segment. This case study outlines Walmart's strategic pivot to integrate a premium brand within its traditional low-cost framework, highlighting the company's adaptability in a changing economic landscape.
Physical Description:	1 online resource.
ISBN:	9781071971055 1071971050