Can Sundance survive without its host city? /

The Sundance Film Festival, a cornerstone event for independent cinema, is considering relocating from its long-time home in Park City, Utah. The move, driven by financial and logistical considerations, reflects the festival's need to adapt to industry changes and address concerns about Park Ci...

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Bibliographic Details
Main Author:	Lawrence, Kelsey, active 2024 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Sundance Film Festival > Case studies. Special events > Utah > Park City > Management > Case studies. Strategic planning > Case studies. Film festivals > Utah > Park City > Management > Case studies. Planification stratégique > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The Sundance Film Festival, a cornerstone event for independent cinema, is considering relocating from its long-time home in Park City, Utah. The move, driven by financial and logistical considerations, reflects the festival's need to adapt to industry changes and address concerns about Park City's costs and capacity. Students are asked to discuss the move and the stakeholder and branding implications therein.
Physical Description:	1 online resource.
ISBN:	9781071971130 1071971131