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Inclusive innovation : Mattel's drive for disability empowerment /

Mattel, the global American toy manufacturer, has successfully revamped the image of the Barbie brand by introducing a line of dolls that promote inclusivity. In July 2024, the company added two new types of dolls--a blind Barbie and the first Black Barbie with Down's syndrome--to its fashionis...

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Bibliographic Details
Main Author: Mehta, Shreshthi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Mattel, Inc. > Case studies.
Social integration > Case studies.
Barbie dolls > Case studies.
Intégration sociale > Études de cas.
Barbie (Poupée) > Études de cas.
Electronic books.
Online Access:Connect to the full text of this electronic book

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