Inclusive innovation : Mattel's drive for disability empowerment /

Mattel, the global American toy manufacturer, has successfully revamped the image of the Barbie brand by introducing a line of dolls that promote inclusivity. In July 2024, the company added two new types of dolls--a blind Barbie and the first Black Barbie with Down's syndrome--to its fashionis...

Full description

Bibliographic Details
Main Author:	Mehta, Shreshthi (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Mattel, Inc. > Case studies. Social integration > Case studies. Barbie dolls > Case studies. Intégration sociale > Études de cas. Barbie (Poupée) > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Mattel, the global American toy manufacturer, has successfully revamped the image of the Barbie brand by introducing a line of dolls that promote inclusivity. In July 2024, the company added two new types of dolls--a blind Barbie and the first Black Barbie with Down's syndrome--to its fashionista product line. This case reviews how Mattel's attempts at promoting diversity had failed in the past and its current-day impact.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071978139 1071978136