rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Manager's guide to business writing
  name:
    name part: FitzGerald, Suzanne Sparks
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: McGraw-Hill Companies
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    place:
      place term: New York, N.Y
    publisher: McGraw-Hill Education LLC.
    date issued: c2011
    date issued: 2011
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiii, 176 pages) : illustrations, figs., tables.
  abstract: "The number one prerequisite for effective management is effective communication--and writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of you--and people will make judgments accordingly. 'Manager's Guide to Business Writing, Second Edition, ' provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness."--Publisher description.
  table of contents: B. Preface -- Overview -- Special features -- Acknowledgments -- 1. Write for your readers -- Know your readers -- What if you don't know your readers? -- Check for readability -- Write from the reader's perspective -- Build reader rapport -- Come to terms with gender -- Manager's checklist for chapter 1 -- 2. From purpose through process -- Know your single purpose -- Writing in four stages -- Five-step revision and edit -- Help for your grammar -- Manager's checklist for chapter 2 -- 3. The power of words to express, not impress -- Make it clear, economical, and straightforward -- Avoid trite phrases, clich?s, and jargon -- Accentuate the positive -- Make it active -- Avoid typographical excess -- Avoid noun and adjective stacks -- Choices and consideration -- Manager's checklist for chapter 3 -- 4. Structure your writing to reach your reader -- Techniques to engage the reader -- Traditional letter form -- E-mail form -- Tips for writing at chip speed -- Five formats for letters and e-mail -- Manager's checklist for chapter 4 -- 5. The power of visuals, white space, and headings -- Visuals: into the head through the eyes -- White space: making the most of nothing -- Headings: signposts and signals -- Summary -- Manager's checklist for chapter 5 -- 6. Writing basics: grammar and style -- Style -- Vocabulary -- Grammar -- Spelling -- Punctuation -- Layout -- Going beyond this book -- Manager's checklist for chapter 6 -- 7. How to start and stop -- Gaining attention -- Effective openings -- Holding your readers -- Ending strong -- Manager's checklist for chapter 7 -- 8. Writing for social media -- Blogs -- Tweeting -- Facebook -- Summary -- Manager's checklist for chapter 8 -- 9. Zero-based writing -- Move from assumptions to perspective -- Master process writing -- Write clear, practical descriptions -- Write simple instructions -- Manager's checklist for chapter 9 -- 10. Dealing with tough situations -- Breaking bad news -- Reacting to a predicament -- Above all, d…
  note: Suzanne Sparks FitzGerald.
  note: "Tailor your message to fit your audience; Write to express as well as impress; Covers online and social media communications."-- Cover
  note: "Briefcase books."-- Cover
  note: Also issued in print and PDF version.
  note: Includes bibliographical references and indexes.
  subject:
    topic: Business writing
  subject:
    topic: Commercial correspondence
  classification: HF5718.3 .F577 2011
  classification: 808/.06665
  related item:
    title info:
      title: Briefcase book
  identifier: 9780071772266 (print ISBN)
  identifier: 007177226X (print ISBN)
  identifier: 9780071772556 (eISBN)
  identifier: 0071772553 (eISBN)
  identifier: 2011019485
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record creation date: 140821
    record change date: 20241008175931.9
    record identifier: in00005504566