How We Make Stuff Now : Turn Ideas into Products That Build Successful Businesses /

"Do you have an idea for a business but don't know where to start? Thanks to high-speed Internet, game-changing technologies, and innovative new platforms, you can go from idea to marketplace on a shoestring budget--and join the growing movement of successful Makers who've built their...

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Bibliographic Details
Main Author:	Pieri, Jules (Author)
Corporate Author:	McGraw-Hill Companies
Format:	eBook
Language:	English
Language Notes:	In English.
Published:	New York, N.Y. : McGraw-Hill Education, [2019]
Edition:	First edition.
Series:	McGraw-Hill's AccessEngineering.
Subjects:	Inventions. New products. Entrepreneurship. BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / New Business Enterprises BUSINESS & ECONOMICS / Small Business BUSINESS & ECONOMICS / Home-Based Businesses Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Cover
Title Page
Copyright Page
Dedication
CONTENTS
ACKNOWLEDGMENTS
INTRODUCTION
PART I Starting Your?Business
1 A BRIEF HISTORY OF CONSUMER PRODUCTS
2 WHERE DO GREAT IDEAS COME FROM?
3 EDUCATING THE NEW ENTREPRENEUR
4 TAPPING ESTABLISHED EXPERTISE
5 MARKET RESEARCH
PART II Building?the 16?Competencies for Success
6 DESIGN AND DOCUMENTATION
7 INTELLECTUAL PROPERTY
8 PROTOTYPING
9 INDUSTRY ACCESS AND EXPOSURE
10 FUNDING
11 MANUFACTURING
12 PACKAGING
13 MARKETING
14 RETAIL DISTRIBUTION
15 DIRECT TO CONSUMER (DTC)
16 LOGISTICS
17 E-COMMERCE AND PAYMENTS
18 CUSTOMER EXPERIENCE
19 FINANCIAL MANAGEMENT
20 INVENTORY MANAGEMENT
21 GROWING INTO THE?FUTURE
CONCLUSION
NOTES
ABOUT THE MAKING OF THE?BOOK COVER
INDEX
ABOUT THE AUTHOR.