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The Product Manager's Survival Guide : Everything You Need to Know to Succeed as a Product Manager, Second Edition /

Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what co...

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Bibliographic Details
Main Author: Haines, Steven (Author)
Corporate Author: McGraw-Hill Companies
Format: eBook
Language:English
Language Notes:In English.
Published: New York, N.Y. : McGraw-Hill Education, [2019].
Edition:Second edition.
Subjects:
Product management.
New products.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Cover
  • Title Page
  • Copyright Page
  • CONTENTS
  • INTRODUCTION WELCOME TO THE SECOND EDITION OF THE?PRODUCT MANAGER?S SURVIVAL GUIDE
  • CHAPTER 1 INTRODUCTION TO PRODUCT MANAGEMENT
  • CHAPTER 2 UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER?AND ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN
  • CHAPTER 3 NAVIGATING THE ORGANIZATION
  • CHAPTER 4 INFLUENCE AND THE ART OF?BEING A PRODUCT MANAGER
  • CHAPTER 5 WHO?S THE CUSTOMER?
  • CHAPTER 6 GARNERING INDUSTRY AND COMPETITOR INSIGHTS
  • CHAPTER 7 GETTING FROM HERE TO THERE: PRODUCT STRATEGY AND ROADMAPS
  • CHAPTER 8 AFTER STRATEGY: WHAT?S NEXT?
  • CHAPTER 9 EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS
  • CHAPTER 10 HARNESSING DATA AND RUNNING THE PRODUCT?S BUSINESS
  • CHAPTER 11 IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER
  • INDEX
  • ABOUT THE AUTHOR.