Networked Bollywood : how star power globalized Hindi cinema /
"Networked Bollywood provides the first interdisciplinary analysis of the role of stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later though India...
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| Format: | Book |
| Language: | English |
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Cambridge, United Kingdom ; New York, NY :
Cambridge University Press,
2023.
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| Summary: | "Networked Bollywood provides the first interdisciplinary analysis of the role of stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later though Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. It illustrates how, over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their 'star switching power', theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema and industrial collaborations, structured distinctive business models, and influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization"-- |
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| Physical Description: | 300 pages |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781009400619 1009400614 9781009400633 1009400630 |