Sensible Selling Through Sensory Neuromarketing.

Bibliographic Details
Main Author:	Reena Malik
Corporate Author:	IGI Global Online
Format:	eBook
Language:	English
Published:	IGI Global 2024.
Subjects:	Neuromarketing. Consumer behavior. Marketing > Psychological aspects. Consommateurs > Comportement. Marketing > Aspect psychologique. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1. From traditional marketing to neuromarketing
Chapter 2. Neuro marketing: harnessing the power of cognitive analysis
Chapter 3. The sensory marketing theory: a journey into multisensory marketing
Chapter 4. Multi-sensory experience: the basic building blocks
Chapter 5. Senses shall sell: origins, emerging concepts, and methods in sensory marketing
Chapter 6. Synchronizing senses: neuromarketing techniques and the marketing mix
Chapter 7. Ethical and un-ethical consideration(s) in the realm of neuromarketing
Chapter 8. Exploring the ethical issues and considerations in neuromarketing
Chapter 9. Sensible selling through sensory neuromarketing: enhancing sales effectiveness
Chapter 10. Decoding neuromarketing strategies: unveiling its role on brand equity
Chapter 11. Does your brain have a buy button?: a neuro marketing approach with sensory branding
Chapter 12. Sensory storytelling: crafting brand narratives through sight, sound, smell, touch, and taste
Chapter 13. Behaviour examining sensorimotor and affective responses to marketing stimuli through neuropsychology
Chapter 14. Neurological pathways to impulse buying in virtual reality
Chapter 15. Modernizing customer experience through augmented-virtual reality in emerging markets: sensible selling towards transforming neuromarketing
Chapter 16. Boosting wellbeing leveraging virtual communities through innovative digital marketing strategies
Chapter 17. The right color attracts the right customer: the art of selling smartly with neuromarketing and color psychology.