Improving service quality and customer engagement with marketing intelligence /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Sinha, Mudita, 1982- (Editor), Bhandari, Arabinda (Editor), Priya, Samant Shant (Editor), Kabiraj, Sajal (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : Business Science Reference (an imprint of IGI Global), [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Customer services. Consumer satisfaction. Marketing > Technological innovations. Artificial intelligence. Blockchains (Databases) Big data. Service à la clientèle. Consommateurs > Satisfaction. Marketing > Innovations. Intelligence artificielle. Chaînes de blocs. artificial intelligence. Artificial Intelligence Technologies. Artificial Neural Networks. B2B Marketing. Big Data. Blockchain. Customer Decision-Making. Customer Experiences. Customer Relationship Manager (CRM). Customer Satisfaction. Customer Service. Data Mining. Digital Transformation. Emotional Intelligence. Industry 4.0. Internet of Things (IoT). Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1. Decoding customer DNA: leveraging marketing intelligence for future engagement
Chapter 2. Enhancing customer experiences with service robots: the role of consumer behavior, customer orientation, and emotional intelligence
Chapter 3. Disentangling the link between service quality and customer brand engagement: the case of Abu Khader Automotive
Chapter 4. Unleashing the power of customer personalization in the digital age with artificial intelligence
Chapter 5. Negative customer engagement and brand hate in users of extreme snow-sports brands
Chapter 6. From interaction to immersion: exploring AR and VR's transformative role in consumer engagement
Chapter 7. High performance work system: a competitive advantage chronicle for management
Chapter 8. Exploring the synergy of artificial intelligence and big data analytics in enhancing customer engagement strategies: future trends, ethical implications, and business outcomes
Chapter 9. Decoding the landscape of customer engagement: marketing intelligence backed with AI and neuro-linguistics hack
Chapter 10. Business models updated for a digitalized and sustainable world
Chapter 11. A study exploring the effect of subliminally priming known human faces vs. unknown human faces on product selections by consumers: unseen motivators
Chapter 12. Enhancing academic credential verification through blockchain technology adoption in university academic management systems
Chapter 13. Application of neuro-linguistic programming techniques in organizational leadership.