Cover Image

Improving service quality and customer engagement with marketing intelligence /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Sinha, Mudita, 1982- (Editor), Bhandari, Arabinda (Editor), Priya, Samant Shant (Editor), Kabiraj, Sajal (Editor)
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : Business Science Reference (an imprint of IGI Global), [2024]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Customer services.
Consumer satisfaction.
Marketing > Technological innovations.
Artificial intelligence.
Blockchains (Databases)
Big data.
Service à la clientèle.
Consommateurs > Satisfaction.
Marketing > Innovations.
Intelligence artificielle.
Chaînes de blocs.
artificial intelligence.
Artificial Intelligence Technologies.
Artificial Neural Networks.
B2B Marketing.
Big Data.
Blockchain.
Customer Decision-Making.
Customer Experiences.
Customer Relationship Manager (CRM).
Customer Satisfaction.
Customer Service.
Data Mining.
Digital Transformation.
Emotional Intelligence.
Industry 4.0.
Internet of Things (IoT).
Electronic books.
Online Access:Connect to the full text of this electronic book

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