Improving service quality and customer engagement with marketing intelligence /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Sinha, Mudita, 1982- (Editor), Bhandari, Arabinda (Editor), Priya, Samant Shant (Editor), Kabiraj, Sajal (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : Business Science Reference (an imprint of IGI Global), [2024]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Customer services. Consumer satisfaction. Marketing > Technological innovations. Artificial intelligence. Blockchains (Databases) Big data. Service à la clientèle. Consommateurs > Satisfaction. Marketing > Innovations. Intelligence artificielle. Chaînes de blocs. artificial intelligence. Artificial Intelligence Technologies. Artificial Neural Networks. B2B Marketing. Big Data. Blockchain. Customer Decision-Making. Customer Experiences. Customer Relationship Manager (CRM). Customer Satisfaction. Customer Service. Data Mining. Digital Transformation. Emotional Intelligence. Industry 4.0. Internet of Things (IoT). Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource ( 20 PDFs 399 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369368152
DOI:	10.4018/979-8-3693-6813-8