APA (7th ed.) Citation

IGI Global Online, Sinha, M., Bhandari, A., Priya, S. S., & Kabiraj, S. (2024). Improving service quality and customer engagement with marketing intelligence. Business Science Reference (an imprint of IGI Global). https://doi.org/10.4018/979-8-3693-6813-8

Chicago Style (17th ed.) Citation

IGI Global Online, Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, and Sajal Kabiraj. Improving Service Quality and Customer Engagement with Marketing Intelligence. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): Business Science Reference (an imprint of IGI Global), 2024. https://doi.org/10.4018/979-8-3693-6813-8.

MLA (9th ed.) Citation

IGI Global Online, et al. Improving Service Quality and Customer Engagement with Marketing Intelligence. Business Science Reference (an imprint of IGI Global), 2024. https://doi.org/10.4018/979-8-3693-6813-8.