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Disruptive innovation /

This publication describes the theory of disruptive innovation. New goods and services offered by entrants, or new firms, can transform the market and present a challenge to incumbents, or existing firms. This publication outlines the theory of disruptive innovation by describing the interplay betwe...

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Bibliographic Details
Main Author: Hambrick, Marion E. (Author)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:
Business planning.
Strategic planning.
Entrepreneurship.
Economic development.
Planification stratégique.
Entrepreneuriat.
Développement économique.
entrepreneurs.
economic development.
Business planning
Economic development
Entrepreneurship
Strategic planning
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This publication describes the theory of disruptive innovation. New goods and services offered by entrants, or new firms, can transform the market and present a challenge to incumbents, or existing firms. This publication outlines the theory of disruptive innovation by describing the interplay between entrants and incumbents and how firms and innovations exist within this environment.
Physical Description:1 online resource
ISBN:9781071905135
1071905139