SWOT analysis /

In this publication, we define SWOT analysis as a strategic management tool, discuss its origins, limitations, and competing theories, and demonstrate real-life applications in the modern marketplace. Learners will have the opportunity to practice performing SWOT analysis in the grooming, food, and...

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Bibliographic Details
Main Author: Kniazeva, Maria (Author)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:In this publication, we define SWOT analysis as a strategic management tool, discuss its origins, limitations, and competing theories, and demonstrate real-life applications in the modern marketplace. Learners will have the opportunity to practice performing SWOT analysis in the grooming, food, and fashion industries, as well as in the entrepreneurial context.
Physical Description:1 online resource
ISBN:9781071902943
1071902946