SWOT analysis /
In this publication, we define SWOT analysis as a strategic management tool, discuss its origins, limitations, and competing theories, and demonstrate real-life applications in the modern marketplace. Learners will have the opportunity to practice performing SWOT analysis in the grooming, food, and...
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| Format: | eBook |
| Language: | English |
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Los Angeles, CA :
SAGE Publications, Inc.,
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | In this publication, we define SWOT analysis as a strategic management tool, discuss its origins, limitations, and competing theories, and demonstrate real-life applications in the modern marketplace. Learners will have the opportunity to practice performing SWOT analysis in the grooming, food, and fashion industries, as well as in the entrepreneurial context. |
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| Physical Description: | 1 online resource |
| ISBN: | 9781071902943 1071902946 |