Consumer well-being /
Understanding consumer well-being is integral to good marketing practice and public policy solutions to a variety of social issues. This publication helps readers recognize both the origins and components of well-being research and explores how such knowledge can be used to help one become a more in...
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| Format: | eBook |
| Language: | English |
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Los Angeles, CA :
SAGE Publications, Inc.,
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Understanding consumer well-being is integral to good marketing practice and public policy solutions to a variety of social issues. This publication helps readers recognize both the origins and components of well-being research and explores how such knowledge can be used to help one become a more informed marketer. |
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| Physical Description: | 1 online resource |
| ISBN: | 9781071897614 1071897616 |