Service-dominant logic /
Service-dominant (S-D) logic is a way of thinking about how people and societies survive and thrive through the exchange of service. This alternative way of thinking about how value is created in markets extends beyond the exchange of money for goods. S-D logic's emphasis on social aspects and...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, CA :
SAGE Publications, Inc.,
2022.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Service-dominant (S-D) logic is a way of thinking about how people and societies survive and thrive through the exchange of service. This alternative way of thinking about how value is created in markets extends beyond the exchange of money for goods. S-D logic's emphasis on social aspects and processes of value creation can inform a variety of managerial decisions in areas such as marketing research, innovation, and experience design. |
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| Physical Description: | 1 online resource : illustrations |
| ISBN: | 9781071909300 1071909304 |