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Royal Caribbean's ultimate gambit /

Three years after a worldwide pandemic took smaller cruise lines out of business, cruise company Royal Caribbean has bounced back with a splash: the company's Serenade of the Seas departed on a long-term, nine-month world cruise in late December 2023. The scope and duration of the cruise is som...

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Bibliographic Details
Main Author: Lawrence, Kelsey (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:Sage business cases.
Subjects:
Marketing > Case studies.
Product management > Case studies.
Tourism > Marketing.
Marketing > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Electronic books.
Online Access:Connect to the full text of this electronic book

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