"If it's Boeing, I'm not going" : can Boeing survive the Alaska Airlines fiasco? /
In January 2024, several Boeing 737 Max 9 aircraft were grounded for inspections after a door plug in an Alaska Airlines plane blew out mid-flight, risking the safety of the passengers aboard the flight. This case study discusses the business impacts of the accident for Boeing as well as its custome...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
|
| Series: | Sage business cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In January 2024, several Boeing 737 Max 9 aircraft were grounded for inspections after a door plug in an Alaska Airlines plane blew out mid-flight, risking the safety of the passengers aboard the flight. This case study discusses the business impacts of the accident for Boeing as well as its customers and outlines the possible solutions to prevent such an incident from taking place in the future. |
|---|---|
| Physical Description: | 1 online resource. |
| ISBN: | 9781071954690 1071954695 |