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Bonding over a pint online : Be Easy Brewing /

This case study introduces students to Be Easy Brewing, a local brewery founded by a former member of the U.S. Air Force in Aomori, Japan, in 2016. Since its inception, Be Easy Brewing not only has thrived within Aomori Prefecture but also has achieved widespread success across Japan. This case stud...

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Bibliographic Details
Main Author: Tan, Caroline (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Online social networks in business > Case studies.
Small business > Growth > Case studies.
Microbreweries > Marketing > Case studies.
Réseaux sociaux dans les affaires > Études de cas.
Petites et moyennes entreprises > Croissance > Études de cas.
Electronic books.
Online Access:Connect to the full text of this electronic book

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