rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Bonding over a pint online
    sub title: Be Easy Brewing
  name:
    name part: Tan, Caroline
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case study introduces students to Be Easy Brewing, a local brewery founded by a former member of the U.S. Air Force in Aomori, Japan, in 2016. Since its inception, Be Easy Brewing not only has thrived within Aomori Prefecture but also has achieved widespread success across Japan. This case study delves into the concept of leveraging an online community as an engagement strategy for Be Easy Brewing. The brewery has consistently delivered high-quality, fresh brews crafted from locally sourced ingredients, driving its expansion alongside its outstanding reputation and glowing local reviews. With a single entrepreneur at the helm, Be Easy Brewing faces resource constraints in terms of time and personnel for marketing communications. However, Be Easy Brewing has a presence on various digital platforms that provides it with the option of creating an online community to enhance consumer engagement. This case examines the concept of an online community within the context of the craft beer industry using Be Easy Brewing as a focal point. It challenges students to devise a robust online community strategy that ensures sustained engagement and growth for the company.
  target audience: specialized
  note: Caroline Tan.
  subject:
    topic: Online social networks in business
    genre: Case studies
  subject:
    topic: Small business
    topic: Growth
    genre: Case studies
  subject:
    topic: Microbreweries
    topic: Marketing
    genre: Case studies
  subject:
    topic: Réseaux sociaux dans les affaires
    genre: Études de cas
  subject:
    topic: Petites et moyennes entreprises
    topic: Croissance
    genre: Études de cas
  classification: HM742 .T36 2024
  classification: 302.231
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071940334
  identifier: 1071940333
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 240109
    record change date: 20240923172058.8
    record identifier: in00005500664
    language of cataloging:
      language term: eng