Goodwill goes online /

Goodwill, a nonprofit retailer, is launching an e-commerce site to sustain revenue to support its mission of providing job opportunities. Focused on secondhand clothes, Goodwill contends with rising competition from popular platforms like ThredUp, Etsy, and Poshmark. This case asks students to discu...

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Bibliographic Details
Main Author:	Rae, Madeline (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Electronic commerce > Case studies. Selling > Clothing > Case studies. Competition > Case studies. Secondhand trade > Case studies. Commerce électronique > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Goodwill, a nonprofit retailer, is launching an e-commerce site to sustain revenue to support its mission of providing job opportunities. Focused on secondhand clothes, Goodwill contends with rising competition from popular platforms like ThredUp, Etsy, and Poshmark. This case asks students to discuss how Goodwill can navigate the complexities of e-commerce in a competitive landscape while still adhering to its central mission.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071948491 1071948490