American football's touchdown in Germany /

In recent years, the National Football League (NFL) has attempted to grow its market by expanding beyond U.S. shores. The NFL has hosted games in England, but recent trends have shown potential growth by appealing to German audiences. This case examines the NFL's efforts to expand and asks stud...

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Bibliographic Details
Main Author:	Mehta, Shreshthi (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	National Football League > Case studies. Football > Germany > Case studies. Business planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In recent years, the National Football League (NFL) has attempted to grow its market by expanding beyond U.S. shores. The NFL has hosted games in England, but recent trends have shown potential growth by appealing to German audiences. This case examines the NFL's efforts to expand and asks students to discuss some of the strategies and challenges of exporting a sport to a new market.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071948330 1071948334