rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: good, the bad, and the uggly
  name:
    name part: Baskin, Ernest
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case is focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into the area of trademark infringement. It tells the story of a court case where the Ugg boots trademark holder sued an Australian sheepskin boot maker even though the term Uggs is a genericized term in Australia. This case can be discussed from a variety of different perspectives, including marketing, innovation, and trademark law.
  target audience: specialized
  note: Ernest Baskin.
  subject:
    geographic code: u-at---
  subject:
    topic: Shoe industry
    geographic: Australia
    topic: Trademarks
    genre: Case studies
  classification: HD9787.A8 B37 2024
  classification: 331
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071942505
  identifier: 1071942506
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 240109
    record change date: 20240923172106.1
    record identifier: in00005500644
    language of cataloging:
      language term: eng