http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
This case is focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into the area of trademark infringement. It tells the story of a court case where the Ugg boots trademark holder sued an Australian sheepskin boot maker even though the term Uggs is a genericized term in Australia. This case can be discussed from a variety of different perspectives, including marketing, innovation, and trademark law.