The good, the bad, and the uggly /
This case is focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into the area of trademark infringement. It tells the story of a court case where the Ugg boots trademark holder sued an Australian sheepskin boot maker even though the term Uggs is a gen...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
National Public Radio Planet Money,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case is focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into the area of trademark infringement. It tells the story of a court case where the Ugg boots trademark holder sued an Australian sheepskin boot maker even though the term Uggs is a genericized term in Australia. This case can be discussed from a variety of different perspectives, including marketing, innovation, and trademark law. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071942505 1071942506 |