TikTok to the top /

This case is focused around a National Public Radio Planet Money podcast in which the journalists look into how a recording artist used TikTok to build his career. This case focuses on the benefits of using social media to build your brand as well as viable and nonviable strategies for using social...

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Bibliographic Details
Main Author:	Baskin, Ernest (Author)
Format:	eBook
Language:	English
Published:	London : National Public Radio Planet Money, 2024.
Series:	SAGE Business cases.
Subjects:	Social media > Marketing > Case studies. Marketing channels > Case studies. Circuits de distribution > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case is focused around a National Public Radio Planet Money podcast in which the journalists look into how a recording artist used TikTok to build his career. This case focuses on the benefits of using social media to build your brand as well as viable and nonviable strategies for using social media. This case can be discussed from multiple perspectives including social media marketing as well as music/entertainment marketing.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071941867 1071941860