rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Home bakery
    sub title: deciding on an intensive distribution model
  name:
    name part: Mukherjee, Jaydeep
    name part: (Economist)
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Home Bakery is a popular chain of sweetshops and restaurants in Gurugram, a city in the northern Indian state of Haryana. It had set up a new bakery unit to expand its production capacity by mass-marketing its products. The objective of Home Bakery was to leverage the brand name it had been able to build among residents of Gurgaon (the former name of Gurugram) through its sweetshops. Home Bakery planned to grow demand by increasing the availability of baked items such as cakes, breads, and stuffed rolls in retail stores near consumers. The objective of the distribution channel was to allow more people to access their favorite home brand conveniently and reliably. Karan Rao, the general manager of Home Bakery, has to decide between three intensive distribution models: selling through the wholesale market; selling through a distributor network; or selling through the firm's own sales force directly to the retailers. Students will be asked to evaluate the three options, while considering the objectives and constraints of Home Bakery.
  target audience: specialized
  note: Jaydeep Mukherjee.
  subject:
    topic: Marketing channels
    genre: Case studies
  subject:
    topic: Marketing
    topic: Decision making
    genre: Case studies
  subject:
    topic: Retail trade
    genre: Case studies
  subject:
    topic: Circuits de distribution
    genre: Études de cas
  subject:
    topic: Commerce de détail
    genre: Études de cas
  classification: HF5415.129 .M85 2024
  classification: 658.8405
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071935064
  identifier: 1071935062
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923172058.2
    record identifier: in00005500638
    language of cataloging:
      language term: eng