Barnes & Noble's next chapter /
In a bold move, Barnes & Noble, led by CEO James Daunt, is overhauling its stores with unconventional designs, rejecting typical retail aesthetics. This disruptive strategy, inspired by Daunt's indie bookseller ethos, accentuates the role of local autonomy and experimentation in reshaping t...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In a bold move, Barnes & Noble, led by CEO James Daunt, is overhauling its stores with unconventional designs, rejecting typical retail aesthetics. This disruptive strategy, inspired by Daunt's indie bookseller ethos, accentuates the role of local autonomy and experimentation in reshaping the customer experience, challenging conventional retail wisdom. This case asks students to discuss the strategic changes in the context of the company's surprising survival in an Amazon-dominated market. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071948514 1071948512 |